The GP Brewing Co. redesign was one of the first projects I was assigned at Division [1] Media Corp. The long-time clients wanted a new, fresh look for their marketing site that would better reflect the current direction of the company. They wanted something that felt more alive, was lighter, and had some movement. To achieve their goals, the new site design used parallax scrolling background images with subtle animations triggered on scroll. The new design was also given a simplified color palette that would help lighten up the design and keep the focus on the content.
This site redesign was developed using a proprietary content management system called DevLive that was built in-house at Division [1]. DevLive is not the most intuitive system I have ever used, but it allows for a certain freedom for the developer, which is nice to see in a CMS.
It is unfortunate that my site redesign was never launched. Right around the time I finished development of the new site, there was a complete change in management at GP Brewing Co. and the project was placed on indefinite hiatus.
